Up and coming Louisiana rapper Blue Benji Kobe was shot and killed Sunday in his hometown of Shreveport.

The murder took place in broad daylight at around 2 PM, according to reporter Timmy Lane.

BREAKING NEWS: SHREVEPORT RAPPER FATALLY SHOT
24 year-old Jacoby Kentae Ware (Bluebenjikobe), was shot several times at around 2p.m. in the 7000 block of Pines Road. He was transported to Ochsner Health hospital where he succumbed to his wounds at 2:52p.m. #STOPKILLING pic.twitter.com/n3nMIhArnd

— Reporter Timmy Lane (@ReporterTimmy) December 7, 2020

Blue Benji's manager Lil Cali mourned the death of his artist, who had just signed a record deal.

, "DAMN BRO!!!!! LESS THAN 2 WEEKS AGO WE WENT TO NYC TO SIGN YOUR FIRST MAJOR LABEL RECORD DEAL, WHEN WE LEFT THE OFFICE I TOLD U WHEN U GET BACK HOME BE CAREFUL BECAUSE U AT THAT POINT IN YOUR CAREER WHEN BULLSH*T ALWAYS SEEM TO HAPPEN RIGHT WHEN U ABOUT TO TAKEOFF SO LAY LOW AND BE CAREFUL IT’S BOUT TO BE UP. NOW TODAY HAPPENED! F*CK!!!!"

Blue Benji Kobe was 24. RIP.