Soulja Boy has done a brilliant job of placing himself in the center of the rap universe.

Here's up and comer's Dave East's video for 'Push It (Eastmix)', which makes multiple references to SB.

East begins the video by mocking Soulja's famous hood safari into Bompton. Then he ends with the Soulja Boy Challenge.

What do you think of East clowning on Soulja?

As for SB, he announced today that he has a new album coming.

It's name? Draco, of course.