Lefty, the Hamburger Helper mascot, just dropped a mixtape Watch The Stove.

And it's fire. 350 degrees, to be exact.

Listening to this #WatchTheStove @helper album like pic.twitter.com/qCljzMjang

— Steph (@KhakiWithACurl) April 1, 2016

The tape was produced in collaboration with students at McNally Smith College of Musics.

It may not actually be the best mixtape of the year. But it's damn good, and certainly one the best pieces of marketing.