Over the last several days, there have been various reports about how many millions Kanye has been making on his Donda rollout.

And that by delaying the drop of the album he's getting the hype beasts to buy more and more merch.

That might not be the clever strategy these reports would have it seem.

DJ Akademiks breaks down why.

Everyone keeps talking bout Kanye West made $12 million on his album already… but nobody acknowledging. That his rollout may have costed him $15 million.. this the most expensive elaborate rollout we’ve seen in a while.

— DJ Akademiks (@Akademiks) August 27, 2021

"Everyone keeps talking bout Kanye West made $12 million on his album already… but nobody acknowledging. That his rollout may have costed him $15 million.. this the most expensive elaborate rollout we’ve seen in a while," Ak typed on Twitter.

Do you think Kendrick and Drake, with their lowkey rollouts, will end up out-earning Ye?