N.O.R.E. and DJ EFN's strategy of getting their guests drunk on their Drink Champs podcast has paid dividends.

Loose lips provide juicy, clicky soundbites and juicy, clicky soundbites get the attention of big business.

As such, the pair recently signed a deal with Interval Presents, Warner Music Group’s in-house podcasts network, for the audio distribution rights to their show.

View this post on Instagram

A post shared by Drink Champs (@drinkchamps)

“I’m feeling good about partnering with Interval Presents and joining the all-star team they’ve got,” N.O.R.E. “We’re ready to take things to the next level for us and the culture at large! Let’s go!!”

Congrats.