The Super Bowl halftime show, which JAY-Z helps produce, is a tougher sell than one might imagine.

Sure, you will get upwards of 100 million sets of eyeballs on you when you perform.

But the NFL doesn't pay you for your set, and you have to foot the massive bill for the production costs.

This would explain why artists like Taylor Swift turn the NFL down year after year.

Here's the shortlist for the 2024 Halftime Show.

Artists shortlisted to headline the 2024 Super Bowl halftime show, according to @HITSDD reports:

Miley Cyrus
Harry Styles
Bad Bunny
Jack Harlow

Who do you think should headline? pic.twitter.com/jTPqNzVxx7

— Buzzing Pop (@BuzzingPop) August 20, 2023

Is that anything you are interested in?