"KOD", the title track on J. Cole's latest album, was a popular song yesterday.
According to Chart Data, it had the biggest opening day ever on Spotify.
J. Cole's "KOD" has broken the US Spotify record for biggest opening day (4.2m streams).
— chart data (@chartdata) April 21, 2018
The previous record holder was Taylor Swift's "Look What You Made Me Do" (3.8m streams).
— chart data (@chartdata) April 21, 2018
To clarify: Drake's "God's Plan" still holds the US Spotify single day record (4.7m on 1/25).
— chart data (@chartdata) April 21, 2018
We don't have first-week projections for KOD the album yet, but this suggests they will be big.