J. Cole currently has a deal with Puma and his Puma RS-Dreamers have already hit the market.
Kanye West, who's shoe deal is with Adidas, seemed to diss the new shoes while he's been going off about the music industry and ownership.
The site BR Kicks posted Ye's message, and Cole's manager Ibrahim responded in the comments section.
"Cole living in his head rent free at this point," he wrote.
What do you think about Cole's new Pumas?
Discuss
Beef
Drake Responds To Kendrick Lamar's 'Like That' Diss / Beef
News
Milo Yiannopoulos Demands Respect On Kanye West's Real Name / News
Beef
Kanye Wants Nothing To Do With Diddy / Beef
News
J. Cole Said He Had To Pay Dearly To Get His Masters Back From Jay-Z / News
News
Kanye Buys His Wife Bianca Censori a Sweet Gift For Her Humilaiton / News
Beef
Kendrick Lamar Comes After J. Cole And Drake / Beef