When Kendrick Lamar scrubbed fresh his Instagram page, his fans were likely hoping for a new album.

Instead, he announced the launch of a new media company, pgLang

View this post on Instagram

pg-lang.com

A post shared by Kendrick Lamar (@kendricklamar) on Mar 5, 2020 at 10:03am PST

If you got to pg-lang.com there is a statement with words, a visual statement, and some merch you can buy.

“pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts – because sometimes we have to use different languages to get the point of stories across," it reads. "Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.”

No word on an album, but Kendrick is expected to drop this year.

We'll sure we'll see more from pgLang in the future.