LaMelo Ball is projected to be a top pick in the upcoming NBA Draft.

But he's not going to be a Big Baller.

LaMelo has passed on his father's embattled sporting goods brand and has instead signed a deal with Puma.

LaVar was not happy when he heard the news.

"You know what, f*ck you I'm gonna do it my own way," LaVar raged on camera.  "Without batting an eye."

LaVar's once-promising Big Baller brand completely fell apart last year, with LaVar and his business partner both accusing the other of incompetence and theft.