Meek Mill is trying to switch up his career direction. While he is still stuck on Atlantic and MMG, he was able to end his management deal with Roc Nation.
He has now joined WME for management. According to Meek, WME will aid him in his Culture Currency initiative.
“The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers. I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity. As an entertainer, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams. Thank you WME for opening the door to build this bridge," Meek said about the deal.
Meek's Culture Currency initiative is an attempt to expand Mill's business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space.