Beyonce kicked up some controversy when she wore the $25 million 128 carat Tiffany Diamond in a new ad campaign for the luxury retailer.

Beyonce is only the fourth woman ever to wear the stone.  However, she is now claiming she didn't realize it's considered a blood diamond, pulled from a South African mine in 1877 by poorly paid African laborers who worked in terrible conditions.

Beyoncé flexing her blood diamond extracted from the Kimberley Mine in South Africa in 1877 using enslaved African labor. https://t.co/QrZdV6zwz1 pic.twitter.com/YAiPO5Kttm

— SLANK (@DabSquad_Slank) August 23, 2021

While Beyonce's mother Tina lashed out at those who would criticize her daughter for wearing the stone, The Sun reports that Bey is fuming behind the scenes and feels tricked.

"Beyonce is aware of the criticism and is disappointed and angry that she wasn’t made aware of questions about its history," a source told the tabloid.

“She thought that every final detail had been vetted, but now she realizes that the diamond itself was overlooked.”

Nevertheless, the ad campaign goes on.