The first week numbers for Kendrick Lamar's album Mr. Morale & The Big Steppers were both good and bad.
The 295K the album ended up putting up was the biggest opening of the year. However, it was a huge drop from the 604K DAMN. did in 2017, despite Mr. Morale being a double album and five years of anticipation. Its reign as the biggest opening of the year was also short-lived: Harry Styles' Harry's House is projected to do 500K this week.
One of the biggest criticisms of the album was that while it may have had impressive elements, it didn't have a lot of repeat value.
Its second-week projections suggest that may be the case. HitsDailyDouble slates Mr. Morale & The Big Steppers for 85K in week two.
That's a bigger-than-normal drop-off for a hit album from a big-time artist.
How long do you think it will take Mr. Morale & The Big Steppers to get to platinum? (Assuming it does.)