Social media has spawned an insidious beast called cancel culture, which is defined as "the practice of no longer supporting people, especially celebrities, or products that are regarded as unacceptable or problematic".

T.I spoke out against cancel culture on the Tamron Hall Show. [Jump to 2 minutes.]

“I think it's fake. All of this cancel culture stuff ... You’ll keep wearing Gucci but you’ll cancel Kanye," Tip said.

Hall asked T.I. if that was hypocrisy:

"I just think it's convenient," he said. "It’s easier to tear a black man down because another black man will help you.”

It's interesting that T.I. brought up the Gucci blackface sweater controversy in his denunciation of cancel culture because he was the one leading the charge to cancel Gucci.

Perhaps Tip draws a distinction between canceling people and brands.

Anyway, Barack Obama also derided cancel culture during a recent talk and did a little more elegantly.

WATCH: President Obama slams online cancel culture: "This idea of purity and you're never compromised and you're always politically woke, and all that stuff — you should get over that quickly." pic.twitter.com/lWnE9Zk7Na

— NBC News (@NBCNews) October 30, 2019

“This idea of purity and that you’re never compromised and you’re always politically woke — you should get over that quickly. The world is messy. There are ambiguities. People who do really good stuff have flaws. People who you are fighting may love their kids, and share certain things with you," the former President said at an Obama Foundation event in Chicago on Tuesday

"I do get a sense sometimes now among certain young people, and this is accelerated by social media — there is this sense sometimes of the way of me making change is to be as judgmental as possible about other people, and that’s enough. If I tweet or hashtag about how you didn’t do something right or used the wrong verb, then I can sit back and feel pretty good about myself," he continued.  "Did you see how woke I was, I called you out. Then I’m going to get on my TV and watch my show … That’s not activism. That’s not bringing about change. If all you’re doing is casting stones, you’re probably not going to get that far.”