The Weeknd May Soon Be Coming To An End

The Weeknd does the most when promoting his albums.

So far it's worked:  Abel is one of the most successful recording artists in the world.

The rollout for his Hurry Up Tomorrow album includes a motion picture starring Jenna Ortega.

It also features a nationwide billboard campaign with the message "The E nd is near."

Is this the end of The Weeknd? 🤔

New billboards hinting that “the end is near” were spotted in NY, Miami, LA, and Atlanta… pic.twitter.com/liniw0RiZG

— Kurrco (@Kurrco) December 28, 2024

In the past, Weeknd has discussed retiring his professional name.

Judging by the billboard, he may be about to pull the trigger on that.