Even though The Weeknd's sophomore studio album Beauty Behind The Madness has been out for less than a day, the projection wizards at Hits Daily Double have been able to predict its opening week.
According to HHE, BBTM will move 250,000 copies in its first seven days. That's a big jump for the 95K his debut album Kissland did.
It's also going to be the biggest R&B opening so far this year. Although he would trail rappers Drake (535,000 for If You're Reading This It's Too Late) and Kendrick Lamar (350,000 for To Pimp A Butterfly) for the overall urban crown.
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