Kicks

Adidas Finally Figures Out What To Do With Remaining Yeezy Merch

By HHL JT
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Adidas cut ties with Kanye West and his Yeezy brand last year after Ye's series of highly questionable comments about Black people, Jewish people and Hitler.

When they did so, they were sitting on about a billion dollars of Yeezy merch.

They've finally come to a decision on what they will do with it.

Today, Adidas CEO Bjørn Gulden announced that the sporting goods giant will resume selling its remaining stock of Yeezys and will donate the proceeds to charity.

Yeezys had accounted for about ten percent of Adidas sales and they have lost $441 million since dumping Ye seven months ago.

With Kanye out, Adidas wants to rebrand with more of a focus on sports -- basketball and soccer in particular.

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Posted In: Kicks Kanye West

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