News

Not Just Kanye: Adidas Is Taking a Huge Loss On Beyonce Too

By HHL JT
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Last week, Adidas came to an argument with Kanye West to sell their remaining $520 million worth of Yeezy product.

Adidas won't be continuing their relationship with Ye -- who they dumped over antisemitism --after they get rid of the inventory.  But the deal gives both sides a chance to recover some of the money from their failed relationship.

Adidas could use the cash because they are taking a bath on another celebrity: Beyonce.

Bey's Ivy Park line lost the sportswear manufacturer $200 million last year due to poor sales.

Adidas still pays Beyonce $20 million a year for the line.

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Posted In: News Beyonce Kanye West
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