Bronny James may or may not be a big-time NBA prospect.

It depends on who you ask.  (And, perhaps, how close Klutch is to their ears.)

But there's no doubt LeBron's son is a marketable commodity.

In fact, the high school senior is already the top NIL earner outside of professional sports, pulling in over $7 million.

Bronny James has made over $7 Million before going to College. He’s the top NIL earner outside of professional sports 🏀💰 pic.twitter.com/eoEBjuxolF

— Daily Loud (@DailyLoud) March 29, 2023

The rich get richer.

Now he gets to decide where he is going to go to college.