Earlier this week, Chief Keef announced on Instagram a new son "White Sosa", who would be the 20 year old's fifth child (at least).

Then he pulled the post, and his lawyer issued a statement denying paternity.

Now it looks like Keef is back to embracing fatherhood. According to DNAInfo Chicago, he is even naming the boy after his new record label FilmOn's website.

"Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa's double album Bang 3 with FilmOn Music and MondoTunes on September 18," Keef spokesman Owen Phillips told the website.

Additionally, he was behind Keef's failed hologram concert.

He apparently also has naming rights on Keef's illegitimate kids. Strange, strange stuff.