In a letter to GM, Diddy accused the auto giant of exploiting black culture and disrespecting black business.
“When confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, Revolt, as an example of the Black-owned media it supports. While Revolt does receive advertising revenue from GM, our relationship is not an example of success. Instead, Revolt, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community,” he typed
“Corporations like General Motors have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers. In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies. Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion! Like the rest of Corporate America, General Motors is telling us to sit down, shut up and be happy with what we get,” he wrote, adding that it’s “disrespectful that the same community that represents 14% of the population and spends over $1.4 trillion annually is still the most economically undervalued and underserved at every level.”
Diddy has his own history of exploiting Black people. Just ask MASE and the entire Bad Boy roster.
While MASE hasn't weighed in Puff's letter this time, Jessica Fyre, who tried to do business with Revolt, did.
Diddy, it starts with us.— Jessica Fyre 💫 (@TheJessieWoo) April 8, 2021
I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other.
I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
"Diddy, it starts with us. I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other. I encourage you to be the change we need," Fyre typed.
So did Noname and others.
diddy... about a 150 million away from being a BILLIONAIRE diddy is shaming white corporations for a capitalist business model he almost completely replicated 🧐— 🌱 (@noname) April 8, 2021
abolish the black capitalist industrial complex 🙏🏾 https://t.co/xbpPtDnJA9
Diddy writing an open letter to corporate America about not paying black artists pic.twitter.com/WcUAqmI1j9— Yandy Luther King (@cxrodge3) April 8, 2021
Nobody:— Big Girl Slay 💋 (@Biggirlslay) April 8, 2021
Diddy: IF YOU LOVE US PAY US
All the artists diddy has failed to pay: pic.twitter.com/SFSiEvnvoI
the entire 90s Bad Boy records roster reading this right now like pic.twitter.com/31vYGkHVxd— #NujabesTaughtMe (@ProsodiJ) April 8, 2021
There’s too many stories about artists having to eat cat food for survival under Diddy’s umbrella for him to be writing an open letter to corporate America.— ᴅᴏʟʟᴀʀ (@callmedollar) April 8, 2021
Just make a new flavor of Ciroc and go!
Is Puff a hypocrite for this?