The fallout over an H&M ad which showed a black kid wearing a hoodie with the inscription, "Coolest Monkey in the Jungle" has been harsh.

Both The Weeknd and G-Eazy, who had lines with H&M, have cut all ties with the retail giant because of the racially tone-deaf image.

Diddy may be doing them one better than that. 

According to the British tabloid Metro (the controversial ad ran in England.), Diddy is offering the little boy in the photo a million dollar modeling contract to work for Puff's fashion house, Sean Jean.

H&M has apologized for running the ad in multiple statements, including this latest:

H&M is fully committed to playing its part in addressing society’s issues and problems, whether it’s diversity, working conditions or environmental protection – and many others. Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion. But we clearly haven’t come far enough.

We agree with all the criticism that this has generated – we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists. We appreciate the support of those who have seen that our product and promotion were not intended to cause offence but, as a global brand, we have a responsibility to be aware of and attuned to all racial and cultural sensitivities – and we have not lived up to this responsibility this time. 

This incident is accidental in nature, but this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused.

We have taken down the image and we have removed the garment in question from sale. It will be recycled.
We will now be doing everything we possibly can to prevent this from happening again in future.
Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society. In this instance we have not been sensitive enough to this agenda.
Please accept our humble apologies.

What do you think of Puff's alleged offer?