This time it's for real.

Rap icon DMX has died at age 50.  X ODed and suffered a heart attack last Friday.  His brain was deprived of oxygen for almost a half-hour and he fell into a vegetative state.

His organs began failing last night, and this morning he is gone.

X's family has issued a statement.

"We are deeply saddened to announce today that our loved one, DMX, birth name of Earl Simmons, passed away at 50 years old at White Plains Hospital with his family by his side after being placed on life support for the past few days. Earl was a warrior who fought till the very end."

He loved his family with all of his heart and we cherish the times we spent with him. Earl’s music inspired countless fans across the world and his iconic legacy will live on forever. We appreciate all of the love and support during this incredibly difficult time. Please respect our privacy as we grieve the loss of our brother, father, uncle and the man the world knew as DMX. We will share information about his memorial service once details are finalized.”

DMX was the first rapper to have five albums debut at number one and has sold 25 million albums.

RIP.