J. Cole is not one for social media, rarely Twitting and hitting IG a couple times a year.
But he's all over Twitter this morning, seemingly trying to figure out the social network service.
How you make a thread
— J. Cole (@JColeNC) September 24, 2017
His thread was about the Colin Kaepernick situation. He wants fans to turn off the NFL today and he wants Kaepernick to be compensated.
Got mad shit I shoulda tweeted over the months (or years?) but didn't. I'll do better. Now Ima need a thread 4 this next part. Bare w me
— J. Cole (@JColeNC) September 24, 2017
God bless every player that finds courage to kneel today. But the real power comes from you deciding to not watch.
— J. Cole (@JColeNC) September 24, 2017
Your eyes translate to advertising money for the League and it's owners.
— J. Cole (@JColeNC) September 24, 2017
Same ones who speak out against Trump today, are the same ones that denied a qualified man a job because he took a stand against injustice.
— J. Cole (@JColeNC) September 24, 2017
You and me have the power to deny them our attention ($$ to them) until they make a wrong situation right.
— J. Cole (@JColeNC) September 24, 2017
How do they make it right? I know there are people smarter than me with better answers. But here's one.
— J. Cole (@JColeNC) September 24, 2017
Hire 3rd party investigator approved by NFLPA to determine if kap was denied a job unfairly as punishment for his stance. (I know, I know)
— J. Cole (@JColeNC) September 24, 2017
And compensate the man for his losses if they determine he was.
— J. Cole (@JColeNC) September 24, 2017
Bare with me I'm just a rapper.. now look
— J. Cole (@JColeNC) September 24, 2017
Every day they stay quiet on this they're saying that they condone what's happening to Kap and the message it sends.
— J. Cole (@JColeNC) September 24, 2017
Well, you have a choice on how you respond to that. You can choose to not watch.
— J. Cole (@JColeNC) September 24, 2017
if a boycott doesn't force them to action, don't even trip. This is where the real flex happens.
— J. Cole (@JColeNC) September 24, 2017
Black people spend a lot of money with NFL corporate sponsors. White people who don't fuck with white supremacy spend a lot of money too.
— J. Cole (@JColeNC) September 24, 2017
So, next you turn your attention to these sponsors.
— J. Cole (@JColeNC) September 24, 2017
Pick one of the biggest ones and say, "do you agree with black balling players when they speak out against oppression?"
— J. Cole (@JColeNC) September 24, 2017
"If not, why are you spending all this money with a League that clearly condones that? ... "
— J. Cole (@JColeNC) September 24, 2017
"You know what, I don't think I can spend my money with you no more until you fix this."
— J. Cole (@JColeNC) September 24, 2017
Repeat this with another company, and another.
— J. Cole (@JColeNC) September 24, 2017
I respect whatever you decide to do. Watch or don't watch, whatever's in your heart. But I'm not watching til it feel right.
— J. Cole (@JColeNC) September 24, 2017
It was hard during preseason and the first week. But then I was like, wait, is it actually hard?
— J. Cole (@JColeNC) September 24, 2017
Some of us got grandparents that walked miles to work instead of riding bus, just to show the bus companies that they won't tolerate racism
— J. Cole (@JColeNC) September 24, 2017
So when I think about it like that it's very easy on Sunday to say, "Nope, I'm straight."
— J. Cole (@JColeNC) September 24, 2017
This may be the biggest opportunity we have ever been presented to come together and show the world and ourselves our true economic power.
— J. Cole (@JColeNC) September 24, 2017
Thank you Colin for your sacrifice.
— J. Cole (@JColeNC) September 24, 2017
Ima stop it there. Peace and love to all, let's give energy to the solutions not the problem. Even if you don't rock with mine.
— J. Cole (@JColeNC) September 24, 2017
But Cole wasn't all about politics this morning. He also gave a really nice co-sign to Cardi B, who's expressed some worry that she'll be able to live up to the hype 'Bodak Yellow' has created.
Also Cardi b I seen your breakfast club interview, loved it. Don't put all that pressure on your album. You already won. Just drop & repeat
— J. Cole (@JColeNC) September 24, 2017
What do you think Cole's words on Kaepernick and his Cardi co-sign?