Joe Budden Rips Kanye West For His Sunday Service Cash Grab

Kanye West's Sunday Service has been a thing for a minute now.

But it became a much bigger thing after he performed it on Easter Sunday during the final day of Coachella, debuting a new track in the process.

He also rolled out a new merch line. People reports:

Those willing to shell out their cash lined up at massive “Church Clothes” tents on the outskirts of West’s massive Easter service for the opportunity to get decked out in their Sunday best for the epic event. Attendees snapped pics inside the tents revealing the range of cotton sweats and socks available for purchase with the least expensive item being socks for $50.

West offered two types of socks — one black pair that read “Jesus Walks” and another cream colored pair that simply said, “Church Socks.” For $70, fans could purchase a cotton tee that read “Trust God” across the front and “Sunday Service At The Mountain” in a circular shape (like how the service was performed) across the back. There was also a $165 ivory crewneck that said “Holy Spirit,” a $225 distressed “Holy Spirit” sweatshirt and $195 sweatpants that said “Sunday Service” down the leg.

The way Ye so flippantly commercialized the church experience has made some folks uncomfortable, including Joe Budden.