Earlier this week, Kanye got intellectual on Twitter and told his followers to watch the four-hour documentary The Century of Self, which explores and offers critiques of modern consumerism.

the century of self https://t.co/JVvJby2TFq It’s 4 hours long but you’ll get the gist in the first 20 minutes Basically Sigmund Frued’s nephew Edward Bernays capitalized off of his uncle’s philosophies and created modern day consumerism

— KANYE WEST (@kanyewest) May 21, 2018

before Edward Bernays Americans purchased things based off needs There was a a time in the 20s when women didn’t smoke in public so Edward Bernays masterminded a campaign to make it culturally acceptable so that companies could sell more cigarettes..it’s that kind of vibe..

— KANYE WEST (@kanyewest) May 21, 2018

His wife Kim Kardashian followed that up by posing nude for the purpose of selling some perfume that nobody needs.

KKW BODY is now restocked on KKWFRAGRANCE.COM and also FREE US SHIPPING & 10% off all international all week thru Monday on all @kkwfragrance

A post shared by  Kim Kardashian West (@kimkardashian) on May 22, 2018 at 12:05pm PDT

Free shipping, though.