Instead of doing a big fashion show to unveil his Yeezy Season 6 line, Kanye West is using his wife and her famous friends to display his new apparel.

KK buddies Paris Hilton, Abigail Ratchford and Sarah Synder were among those who dressed up as Kardashian to show off Season 6's woman's line. Check it all out:

The YEEZY SEASON 6 campaign continues and now includes IG models, influencers & friends in the same looks and locations as Kim’s pics.

All the photos were debuted on instagram by the models. pic.twitter.com/igsRpYAIoK

— KimKanyeKimYe (@KimKanyeKimYeFC) January 31, 2018

The OG @ParisHilton #YEEZYSEASON6 pic.twitter.com/8QV00AijD0

— Kim Kardashian West (@KimKardashian) January 31, 2018

#YEEZYSEASON6 campaign is out !! pic.twitter.com/xNlWELNMYV

— Abigail Ratchford (@AbiRatchford) January 30, 2018

#YEEZYSEASON6 pic.twitter.com/jsqYZrP5zY

— Madeleine Rose (@cheriemadelein) January 31, 2018

#yeezyseason6 #sarahsnyder

A post shared by Sarah (@sarahfuckingsnyder) on Jan 30, 2018 at 9:33pm PST

What do you think of the kicks and the clothes (and the marketing campaign)?