The Ball family's Big Baller Brand was left in disarray after they learned that family friend and BBB business partner Alan Foster stole $2 million from then.
Everyone thought Lonzo would ditch the brand for greener pastures, but so far he's stuck with his dad LaVar.
However, cracks in their partnership appeared in the latest episode of Ball In Family.
In it, Lonzo proposes changing the brand's name. His dad fires back suggesting it's Lonzo that's holding BBB back.
"Listen to me, son: When I come out with a name and then somebody tell me to change it, that's like me telling me to change your name," LaVar said. "That's like people saying 'Oh, yeah, change Lonzo's name to Alfonzo on the fact that he been damaged goods for the last two years.'"
Then Lonzo explained why the Big Baller Brand name has to go:
LONZO: The brand is demolished right now.
LAVAR: That’s how you feel, “The brand is demolished.”
LONZO: That’s how everybody feels.
LAVAR: Who’s everybody?
LONZO: The world. The consumers.
LAVAR: The world? That’s the consumers you’ve talked to?
LONZO: Yeah, it’s all messed up right now.
LAVAR: Why is it messed up? Because one person did something bad?
LONZO: He was the main person.
LAVAR: He wasn’t the main person.
LONZO: He ran everything.
Do you think BBB will ever be back?