Snoop Dogg is big in the metaverse.

The Sandbox Metaverse, to be exact, where Snoop is building a Voxel Art version of his real-life mansion in Diamond Bar, California.  When it's done he will host virtual parties and exhibits there.

Snoop is also selling plots of land around his virtual mansion.  

Somebody just ponied up 45oK to buy one.

He'll be able to build his own home next to Snoop's, and conceivably charge people to visit his Snoop adjacent abode.

It's all very modern.